happy day

With the decoration of the advent of the sales season, major home furnishing stores continued for a summer promotional activities not only without a stop sign, but more and more serious, the furniture store hit " return now " brand, building materials stores also joined this field "is now back to war":" building materials 2000 yuan over 560, return to the present .""office furniture building materials with 2000 return is 500 yuan, can also participate in the serial draw, winning rate of 100%" ... ... The promotional slogan in stores everywhere.

However, under the banner of " feedback Rangli consumers " under the banner of the promotional measures, whether truly allow consumers to seek a" cheap"?" Building materials high of 25%-28% cashback rate " is a businessman " bleeding" or otherwise articles?

Cash rebate, pie, or trap?

According to a mall sales revealed: the full 2000 back to 500 yuan, events, businesses take 18 point, 7 point store undertake; take the return is calculated 500 yuan, 360 yuan store merchants bear, assume 140 yuan. Store 7 point from where Erlai, in fact is the merchant rent income, as does business commitments.

Careful consumers may wish to calculate brushstroke debt: press the " full 2000 yuan to 500" return is also calculated, businessmen from around the year began gifts, during the return is activity uninterruptedly advancing wave upon wave, then a year of Rangli rate not under several billion in Jiezhuang industry sales! Dim, competition is intense, profit decreases case, businesses play God of wealth so distributing Hongbao, throughout the year, such a high return is so dense that amount, to return to the present frequency, can eventually be" have good prospects of gain"? Don't willing to lose money sale, out-of-pocket? Cash rebate is a pie or traps?

A trap: the" dark fold" change" Ming buckle"

Business once to participates in the market activities, must take on 18 points, businesses lose things will never do, therefore," in the long run", a simple approach is to change the dark folds that deduction, price amplitude in the 15%-25% range. For example, Kohler sanitary ware, usually purchase discount is 45% off, to participate in the activities of the discount is 25% off; a family of scholar floor usually purchase discount is 15% off, participate in activities not to discount ... ....

Many businesses in the face of such a high return is also very helpless. A sales staff told reporters, stores get cash back activities, largely in order to expand the flow of people. In order to attract the eye, they set a preferential amount is very large, the bulk of them to allow manufacturers to bear, this often allows manufacturers to accept, finally had to price increase, guarantee profits.

In fact, similar to prior to raise prices, and then throws to return now offers this abuse of price method, in other retail industry already exist. The rules of the game, appears to be beneficial to consumers, is actually the furniture market in order to attract tourists, launched a numbers game, as in some department stores all the year round.

" Buy 200 yuan to send 200 yuan" activities, consumers benefit and not. Therefore, here to remind consumers, commodity to eventually buy prices as a benchmark, don't be confused by the large promotion.

Many consumers are misled by promotional slogan, the simple view of 2000 back to 500 is 25% off, in fact, the first to return to the present is a threshold, must be at least 2000 to return, and subtracting 500 yuan only on 2000 yuan foundation is the 25% off.

For example: Mr. Wang bought sink, tap, a total of 3580 yuan, he was not full 4000 yuan, so it can only be deducted 500 yuan, is Mr. Wang discount is only 14% off; but Mr. Wang usually purchase a discount of 20 percent off, return now is not to return to the present.

As a salesperson told reporters:" in fact, to participate in activities and uneconomical, usually to buy the price may be lower, weekend and crowded, and queuing, just sell to, we also do not say many."